Planning a brand photoshoot? Whether you’re launching a new website, building a social media presence, or just want to show up more confidently online, brand photos are one of the best investments you can make in your business. But let’s be real—it’s more than just showing up and smiling for the camera.
To get images that actually feel like you and attract your dream clients, a little prep goes a long way. Here are 7 simple tips to help you absolutely nail your brand shoot:
1. Know Your Brand Vibe
Before you pick outfits or locations, get super clear on your brand personality. Are you minimalist and modern? Boho and beachy? Luxe and elevated? Think about your color palette, the mood you want to evoke, and how you want people to feel when they see your photos. This helps you (and your photographer!) make aligned creative decisions.
Pro Tip: Create a Pinterest board or mini mood board to visually communicate your vibe. It’s SO helpful on shoot day.
2. Plan Your Shot List
Go into your shoot with intention. What kind of content do you actually need? Website banners? Reels covers? “Working at your laptop” shots? Flatlays of your tools? Think through your marketing needs so you can walk away with images that work hard for you.
Try this: Break your list into categories like “hero/header images,” “social media,” “about me,” “behind the scenes,” etc.
3. Choose Locations That Tell Your Story
Your shoot location should feel aligned with your brand and support the story you’re telling. Love the beach? Let’s shoot there. Want a high-end, editorial vibe? Maybe we rent a studio or luxury Airbnb. The goal is to place you in a space that feels authentic and aesthetically on-brand.
Bonus: Different locations = more variety from a single shoot.
4. Pick the Right Outfits (And Bring Options!)
Outfits can totally elevate your photos—or distract from them. Choose pieces that make you feel confident, align with your brand colors, and add visual interest (think texture, flow, or layers). And always bring a few backup options! You never know when you’ll want to switch it up.
Stick to colors that work with your brand—and avoid loud patterns or busy prints unless they’re very on-brand.
5. Bring Your Brand Props
Props are the easiest way to add personality and context to your shoot. Think about the tools you use in your business (laptop, phone, camera, notebooks), and don’t forget about lifestyle touches like coffee mugs, fresh flowers, or even your favorite book.
Want to really lean in? Include personal elements like your pet, a surfboard, or your go-to smoothie. These details make the images you.
6. Practice Posing (No, Really)
You don’t need to be a model, but a little practice helps you feel more comfortable. Try some simple poses in front of a mirror or scroll through Instagram to save ones you love. Also movement is key! Laugh, walk, twirl, adjust your hair. Natural is always better than stiff.
Trust your photographer to guide you—but showing up with confidence makes a huge difference.
7. Hire the Right Photographer
Last but definitely not least—your photographer matters. Look for someone who specializes in branding, understands your industry, and makes you feel comfortable. Ask to see full galleries (not just highlight reels) and make sure their editing style aligns with your aesthetic.
Communication is everything. Share your goals, mood board, and shot list before the shoot so you’re both on the same page.
Final Thoughts:
Your brand shoot isn’t just about pretty pictures—it’s about creating visuals that connect with your audience and move your business forward. So prep with intention, show up as your best self, and most importantly… have fun with it!
You’re not just capturing what you look like—you’re capturing the heart of your brand.
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